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About Social Media Management
Social media management (also called Social Media Marketing or SMM) refers to managing a business or organization's presence on the social networks on the internet. Social networks are online communication tools that allow members to communicate with friends and family and interact in many ways that were not possible before the internet. A business's presence on these popular social networks provides a new cost effective method having customers find you, and more importantly interact with you and other potential customers about your business. Compared to other promotional methods, a social media presence is very affordable because there is no direct advertising (unless you would like to implement this in addition). Once your presence is established with accounts on some of the major social networks (MySpace, Facebook, Twitter, LinkedIn), it acts as a vehicle for word of mouth promotion that is very valuable.
An Example of Social Media in Action
For example, Joe just bought a car from your dealership and was told by an employee that your dealership is on FaceBook. He was happy with his experience so he went on your FaceBook page and became a fan. His becoming a fan of your dealership was very likely just broadcasted to every one of his friends and family that are on FaceBook. Jane, who is John's cousin, is looking for car. She has peeked at a few ads and flyers but still wasn't feeling ready to do any shopping not sure of a reputable dealer. When she signs on to FaceBook, she sees that John has become a fan of your dealership and knows that he must have had a good experience working with you. She is interested by this and clicks on to your page on FaceBook where she can find your address, photos of your dealership, what other FaceBook users are a fan, any comments they may have left on the page, store hours, current sales and deals, a link to your website, contact information, and have an opportunity to contact you with any inquiries.
In that brief example you can see how just by having a presence on one of the many social networks brought a potential customer. Also John, and possibly Jane if she becomes a fan of your business's page on FaceBook as well, is now able to receive any updates that you send out to fans. This can be extremely valuable when you are running a promotion and can really help towards bringing back your previous customers. This example uses an auto dealership, however this setup can happen with just about any type of business. The best part of this is that you didn't pay a dime for any of it after your accounts were set up.
We Can Provide Your Business A Social Media Presence
We offer services in many aspects of social media management. Our primary SMM service is the initial set up of your companies presence. This is strictly ya time saving process for you. We will not claim to have special connections to any social network, or that we are paying anything to the social networks. Accounts on most of these sites is free. We are simply going through the sign up and set up processes for you. We work with these networks everyday, and know them inside and out so that we can not only create your companies presence, we can optimize it to perform the best it can. We will do every part of the process after gathering a small amount of information from you about what exactly you would like to be on your profiles on the various networks (store hours, contact information, link to website, photos, etc). Depending on which networks (we can do many, or just specific networks of your choosing) you would like to have a presence on, we will send you an email (fax or snail mail is also available) with easy to answer questions to streamline this process. For more information on our presence building service, feel free to contact us today. We are glad to answer any questions you have and will make sure you understand everything completely before we proceed.
Once your company has a presence on one or many of these social networks, you have two things you should do to get the most out of it. The first is to promote this presence. Your presence will be able to grow virally - the more people that are interacting with your business the more that will see it. In order for people to start seeing people interacting with your business, you will need those first few that add you. These can be achieved by simple promotion methods. Simply mention that you are on certain networks in your radio or tv commercials, newspaper ads, and any current communication with your customers. Anywhere your contact information is listed is a great place to mention your presence and list the links to your various profiles. We are glad to help you in any way we can with promoting your new presence on the social networks.
The second thing you need to do is manage your presence on the networks. This can be done by you or by us, whichever is more convenient to you. With our management services, we offer various monthly plans depending on your needs. The difference in the plans has to do with how often we check the networks for messages and comments. In lower priced plans we will respond by telling any inquirers to call you. With the higher priced plans, we will actually take a list of common questions and how you would like us to respond. As with all services at JLI Design, our plans and packages serve as guidelines for what you can expect. When it comes time, we will actually come up with price to fit exactly what you need that will be agreed upon by both of us before we begin.
You may be interested in managing the accounts yourself now that your presence is set up. We can train you to be able to manage your social network presence very well. We have various options available from hourly training (via telephone, email, or instant message) to monthly support plans where you can call us with any questions you have. During training or support, we will answer any questions we can answer if we are away from the office, or if we are in the office we will sit down at our computers and talk you through your task click by click.